The Best Pillows - as far as we know;)
We’re Andrew and Lone - partners in life and in business and Posture Form started with a simple frustration: we just couldn’t find a pillow that actually worked.
Andrew had spent years chasing relief from neck and shoulder pain - the legacy of packing thousands of scrums in his youth, plus two shoulder reconstructions after his time as an elite swimmer. Through his work distributing products into the allied-health field, he tried every “premium” pillow he could get his hands on, but none of them hit the mark. They were too hot, too flat, too toxic, too complicated - and most lost their support before morning.
Together with Lone, whose Danish design heritage champions sustainability & mindful living, they decided to create a pillow that met both their standards - supportive, breathable, beautifully made, and gentle on people and the planet.
Lone spent a decade running her own swimwear label, learning every side of design and manufacturing. She knew how much joy comes from creating products that delight people in everyday life. Her passion for mindfulness, healthy living, and the art of deep sleep made Posture Form the perfect fit - blending care, comfort and craftsmanship into something people could feel the moment their head touched the pillow.
Built for Better Sleep
Those early years were anything but easy. We were a small Australian business trying to create something exceptional in a market dominated by low-cost, mass-produced imports. Finding a manufacturer who believed in us took a few wrong turns, and getting the foam right meant months of trial and error.
But persistence paid off. Our collaboration with Dunlop Foams led to the creation of NexGen foam - a new generation of non-toxic, recyclable material engineered for spinal alignment, pressure relief, and temperature control.
When we held that first prototype, we knew we’d found it - a pillow that finally stayed supportive, cool, and comfortable all night long. What began as a functional health product has evolved into a high-performance sleep essential for those who care about rest, recovery, and wellbeing.
Then came the feedback - from practitioners who stocked our pillows and people who called to say they’d finally slept through the night without pain. Those stories became our fuel and proof that sleep quality really is life quality.
We’re proud to craft every Posture Form pillow here in Australia - sustainably, ethically and with care. We know what it’s like to search for better sleep, and that experience inspired us to design a pillow that genuinely makes a difference. you believe great sleep can change your days and your life, we made this for you.
With gratitude,